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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Guo, Xiaoning"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Marketing letters : a journal of research in marketing
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Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
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