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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Mittal, Vikas"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
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