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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Nguyen, Cathy"
~subject:"Brand image"
~subject:"Werbeplanung"
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Marketing letters : a journal of research in marketing
International journal of market research : JMRS ; the journal of the Market Research Society
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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