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~person:"Pare, Vipul"
~type_genre:"Article in journal"
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Marketing letters : a journal of research in marketing
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The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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