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~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
~subject:"Brand management"
~subject:"neuroscience"
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Marketing letters : a journal of research in marketing
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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