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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Adoption"
~subject:"Bibliometrics"
~subject:"Data mining"
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Adoption
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Viral marketing
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Virales Marketing
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Consumer behaviour
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Bijmolt, Tammo H. A.
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Blut, Markus
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Bosukonda, Narendra
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Guo, Lin
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Han, Kyuhong
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
15
Tourism management : research, policies, practice
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
9
Electronic commerce research
7
International journal of contemporary hospitality management
7
Journal of retailing and consumer services
7
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
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International journal of electronic commerce : IJEC
5
Journal of internet commerce
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Journal of management information systems : JMIS
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of consumer studies
4
International journal of production research
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Technological forecasting & social change : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of retailing
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Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing
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European journal of operational research : EJOR
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Frontiers of business research in China : selected publications from Chinese universities
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Information systems and e-business management : ISeB
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Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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International review on public and non-profit marketing
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Journal of consumer marketing
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Journal of customer behaviour
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of marketing
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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
3
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
4
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
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