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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Attitude"
~type_genre:"Article in journal"
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Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
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