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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
~subject:"Zielgruppe"
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Brand management
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Internet marketing
30
Online-Marketing
30
Consumer behaviour
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Konsumentenverhalten
15
Social Web
11
Social web
11
Advertising
8
Advertising effects
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Online-Handel
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Doorn, Jenny van
1
Hoekstra, Janita Cornelia
1
Labrecque, Lauren I.
1
Mayer, James Mark
1
Peev, Plamen
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Ruggs, Enrica N.
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Stuart, Jennifer Ames
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
84
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
46
Journal of retailing and consumer services
39
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
27
Journal of promotion management : JPM
20
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
Journal of advertising research
18
Marketing intelligence & planning
18
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Psychology & marketing
15
Springer eBook Collection
15
Tourism management : research, policies, practice
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Innovatives Markenmanagement
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
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ECONIS (ZBW)
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1
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
3
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
4
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
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