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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Entscheidung unter Unsicherheit"
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Entscheidung unter Unsicherheit
Sales promotion
20
Verkaufsförderung
20
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
5
Pricing strategy
5
Einzelhandel
3
Kundenbindungsprogramm
3
Loyalty program
3
Retail trade
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Customer satisfaction
2
Decision under uncertainty
2
Einzelhandelspreis
2
Kundenzufriedenheit
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Ladengestaltung
2
Markenführung
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Price promotion
2
Relationship marketing
2
Retail price
2
Salespeople
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Selling
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Store design
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Theorie
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Theory
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Verkauf
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Verkaufspersonal
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Werbewirkung
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Absatz
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Advertising
1
Advertising music
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Arzneimittel
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Bio-Lebensmittel
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Brand
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Brand change
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Brand image
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Brand relevance in category
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Bearden, William O.
1
Dholakia, Utpal M.
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Erev, Ido
1
Haruvy, Ernan
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Haws, Kelly L.
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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
4
Journal of retailing
2
Asia Pacific journal of marketing and logistics
1
Birkbeck working papers in economics and finance : BWPEF
1
ERIM report series research in management
1
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing
1
Mays Business School Research Paper
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ECONIS (ZBW)
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Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
2
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
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