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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Students"
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Marketing letters : a journal of research in marketing
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The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
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2
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
3
It’s all in the mindset : effects of varying psychological distance in persuasive messages
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 615-628
Persistent link: https://www.econbiz.de/10009579987
Saved in:
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