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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kulturelle Identität"
~type_genre:"Aufsatz in Zeitschrift"
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Kulturelle Identität
Beziehungsmarketing
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Comparison
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Consumer behaviour
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Cross-cultural marketing
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Cultural identity
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East Asia
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Field study
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Inter-Asian differences
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Konsumentenverhalten
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Mass Customization
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Mass customization
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Marketing letters : a journal of research in marketing
Journal of global marketing
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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