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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Advertising response"
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Advertising effects
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Biswas, Abhijit
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Doorn, Jenny van
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Guha, Abhijit
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Hoekstra, Janita Cornelia
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Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
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European journal of marketing : EJM
4
Journal of promotion management : JPM
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Review of industrial organization : RIO
4
The journal of consumer marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
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Operations research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Application of gaming in new media marketing
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Australasian marketing journal
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Breaking new ground in theory and practice
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Cutting edge international research
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Darden Case
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Discussion paper / Tinbergen Institute
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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European journal of marketing
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Health marketing quarterly
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International journal of electronic business
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
3
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
4
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
5
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
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