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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
10
Celebrity-Werbung
10
Advertising effects
6
Werbewirkung
6
Consumer behaviour
3
Konsumentenverhalten
3
Athletes
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Celebrity endorsements
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1986-2011
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1996-2008
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Digitale Medien
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Ereignisstudie
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Stork, Philip
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Bartz, Sherry
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Biswas, Abhijit
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Bloch, Peter H.
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Derdenger, Timothy P.
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Ding, Haina
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Dolansky, Eric
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Fowler, Kendra
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Gerritsen, Dirk F.
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Guha, Abhijit
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Kapitan, Sommer
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Mantonakis, Antonia
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Molchanov, Alexander E.
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Roy, Subhadip
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Saenger, Christina
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Santa-María, María Jesús
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Marketing letters : a journal of research in marketing
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
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ECONIS (ZBW)
10
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1
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
2
Examining the impact of celebrity endorsements across consumer segments : an empirical study of Tiger Woods' endorsement effect on golf equipment
Derdenger, Timothy P.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011876244
Saved in:
3
The value of winning : endorsement returns in individual sports
Gerritsen, Dirk F.
;
Rheenen, Saskia van
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011730649
Saved in:
4
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
5
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
6
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
7
Celebrity endorsers' performance on the "ground" and on the "floor"
Nicolau, Juan Luis
;
Santa-María, María Jesús
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 143-149
Persistent link: https://www.econbiz.de/10009742807
Saved in:
8
When a celebrity endorser is disgraced : a twenty-five-year event study
Bartz, Sherry
;
Molchanov, Alexander
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009742808
Saved in:
9
Consumers' online responses to the death of a celebrity
Radfort, Scott K.
;
Bloch, Peter H.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009723170
Saved in:
10
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
Saved in:
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