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~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
289
Konsumentenverhalten
289
Brand management
50
Markenführung
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Brand image
48
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48
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40
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Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Park, Jongwon
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Rossiter, John R.
3
Schmitt, Bernd
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Septianto, Felix
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Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bearden, William O.
2
Bell, David R.
2
Biswas, Abhijit
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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DeSarbo, Wayne
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Dellaert, Benedict G. C.
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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González-Benito, Óscar
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Guha, Abhijit
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Guiltinan, Joseph P.
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Gunasti, Kunter
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Haws, Kelly L.
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Herrmann, Andreas
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Hill, Ronald Paul
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,421
Journal of retailing and consumer services
2,002
Journal of economic behavior & organization : JEBO
1,007
International journal of hospitality management
986
Tourism management : research, policies, practice
924
Journal of business ethics : JOBE
905
International journal of consumer studies
771
Psychology & marketing
706
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Journal of travel and tourism marketing
626
Management science : journal of the Institute for Operations Research and the Management Sciences
621
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
565
Public choice
552
Economics letters
537
Journal of economic psychology : research in economic psychology and behavioral economics
516
Applied economics
460
Cogent business & management
449
Finance research letters
430
Asia Pacific journal of marketing and logistics
415
International journal of contemporary hospitality management
414
The American economic review
407
The journal of product & brand management
398
Tourism management perspectives : TMP
397
Journal of marketing research : JMR
385
European journal of marketing : EJM
380
Games and economic behavior
379
Technological forecasting & social change : an international journal
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
373
Applied economics letters
368
Journal of hospitality marketing & management
368
The journal of brand management : an international journal
368
Journal of public economics
365
Journal of banking & finance
340
Journal of marketing management : MM
332
Journal of international consumer marketing
328
Journal of the Academy of Marketing Science
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
315
Journal of marketing communications
315
Journal of retailing
313
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ECONIS (ZBW)
308
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1
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
4
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
5
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
6
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
7
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
8
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
9
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
10
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
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