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~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Article in journal"
~type_genre:"Gutachten"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Russell, Cristel
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
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International tax and public finance
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Journal of international consumer marketing
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FinanzArchiv : European journal of public finance
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International marketing review
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Journal of international marketing
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Journal of public economic theory
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The world economy : the leading journal on international economic relations
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international economics
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Journal of promotion management : JPM
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Journal of strategic marketing
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Management international review : mir ; journal of international business
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UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
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Cross cultural management : an international journal
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Der Betrieb
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Europäische Hochschulschriften / 5
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International business review : the official journal of the European International Business Academy
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Journal of euromarketing
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Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
5
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1
Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung
;
Kim, Sunghoon
;
Lee, Jongkuk
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
Saved in:
2
Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
Saved in:
3
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
4
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
5
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
Saved in:
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