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~isPartOf:"Marketing management : a cultural perspective"
~person:"Bécheur, Amina"
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When the diffusion of innovation is a cultural evolution
Bécheur, Amina
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Atik, Deniz
- In:
Marketing management : a cultural perspective
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009508081
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