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~isPartOf:"Marketing management : a cultural perspective"
~subject:"Nationalkultur"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Marketing management : a cultural perspective
Handbook of Chinese organizational behavior : integrating theory, research and practice
8
The handbook of cross-cultural management research
7
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
6
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
6
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
6
The impact of culture (continued)
6
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
5
Managing cultural diversity in Asia : a research companion
5
Organizational trust : a cultural perspective
5
The impact of culture
4
Unternehmensführung und Projektmanagement in China
4
Advertising in developing and emerging countries : the economic, political and social context
3
Beyond Hofstede : culture frameworks for global marketing and management
3
Corporate social responsibility and the three sectors in Asia : how conscious engagement can benefit civil society
3
Cross-cultural management : culture and management across the world
3
Culture and creativity in organizations and societies
3
Culture and public relations : links and implications
3
Handbook of research on effective marketing in contemporary globalism
3
Interkulturell führen : Diversity 2.0 als Wettbewerbsvorteil
3
The advertising and consumer culture reader
3
The global public relations handbook : theory, research, and practice
3
The handbook of mergers and acquisitions
3
Assessment centres and global talent management
2
Building the Americas
2
Corporate culture in China and Japan
2
Cross-cultural human resource management
2
Cultural ergonomics
2
Culture and welfare state : values and social policy in comparative perspective
2
Current perspectives on Asian women in leadership : a cross-cultural analysis
2
Die kulturelle Seite der Währung : europäische Währungskulturen, Geldwerterfahrungen und Notenbanksysteme im 20. Jahrhundert
2
Ethical leadership : global challenges and perspectives
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Expanding the boundaries of work-family research : a vision for the future
2
Experimental economics and culture
2
Exploring the influence of personal values and cultures in the workplace
2
Financial cultures and crisis dynamics
2
Foundations of cross cultural management ; Vol. 2
2
Handbook of research on international strategic management
2
Information diffusion management and knowledge sharing ; volume 2
2
Information resources management : global challenges
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What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
Saved in:
2
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
Saved in:
3
International marketing at the interface of the alluring global and the comforting local
Ger, Güliz
;
Kravets, Olga
;
Sandıkçı, Özlem
- In:
Marketing management : a cultural perspective
,
(pp. 30-42)
.
2012
Persistent link: https://www.econbiz.de/10009507187
Saved in:
4
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
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