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~isPartOf:"Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society"
~subject:"Werbewirkung"
~type_genre:"Book section"
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
Handbook of qualitative research methods in marketing
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The handbook of marketing research : uses, misuses, and future advances
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Research in advertising
Wimmer, Roger
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 454-478)
.
2000
Persistent link: https://www.econbiz.de/10001611165
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