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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Bartl, Michael"
~person:"Clegg, Melanie"
~subject:"Innovation"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Human-machine creativity : how AI can influence human creativity in open innovation
Clegg, Melanie
;
Hofstetter, Reto
;
Blohm, Ivo
;
Bravin, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 40-47
Persistent link: https://www.econbiz.de/10013445130
Saved in:
2
Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker
;
Bartl, Michael
;
Biel, Stefan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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