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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type_genre:"Interview"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Harvard-Business-Manager : das Wissen der Besten
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Journal of payments strategy & systems
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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Walking in the customers' shoes
Walker, Karen
(
interviewee
);
Wortmann, Christoph
(
interviewer
)
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 62-66
Persistent link: https://www.econbiz.de/10012003328
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