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~isPartOf:"Marketing science"
~person:"Zhu, Xinrong"
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Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
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Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Lelkes, Yphtach
- In:
Marketing science
42
(
2023
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10014316978
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Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
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