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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing theory"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~person:"Mish, Jenny"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing theory
Working papers / Harvard Business School, Division of Research
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
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