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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Services management : an integrated approach"
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Stremersch, Stefan
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Libai, Barak
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Services management : an integrated approach
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
ERIM report series research in management
19
Journal of marketing
16
ERIM Report Series Research in Management
15
MSI reports : working paper series
8
Journal of marketing research : JMR
7
Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Serie Research Memoranda
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ERIM Inaugural Address Series Research in Management
1
Explanatory frameworks : economics, geography, social analysis
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Handbook of research on new product development
1
Journal of marketing research
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Journal of the Academy of Marketing Science
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Operations research, Management science : OR MS ; the international literature digest
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Report / Marketing Science Institute
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
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Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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Research memorandum / METEOR
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The connected customer : the changing nature of consumer and business markets
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
Saved in:
2
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
3
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10010071035
Saved in:
4
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
5
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-321
Persistent link: https://www.econbiz.de/10008900120
Saved in:
6
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
7
Database Submission-The Evolving Social Network of Marketing Scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10008420687
Saved in:
8
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
9
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10008281503
Saved in:
10
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Stremersch, Stefan
;
Verhoef, Peter C.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10006873599
Saved in:
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