//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of law & economics"
~subject:"Aktiengesellschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmbranche"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Aktiengesellschaft
Film industry
17
Filmwirtschaft
17
USA
6
United States
6
Kino
4
Movie theatre
4
Distribution channel
3
Vertical integration
3
Vertikale Integration
3
Vertriebsweg
3
Bundling strategy
2
Consumer behaviour
2
Contract
2
Hollywood
2
Konsumentenverhalten
2
Leistungsbündel
2
Product differentiation
2
Produktdifferenzierung
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Vertrag
2
Viral marketing
2
Virales Marketing
2
movies
2
1927-1940
1
1931
1
1932-2000
1
1937-1938
1
1945-1955
1
1995-1998
1
2000-2003
1
Advertising
1
Angebot
1
Anlageverhalten
1
Artists
1
Behavioural finance
1
Betriebliche Finanzwirtschaft
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hanssens, Dominique M.
1
Joshi, Amit M.
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of law & economics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->