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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Mehta, Nitin"
~subject:"Advertising"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
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Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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