//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Schweidel, David A."
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
2
Brand management
2
Markenführung
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand strategy
2
product placement
2
Brand image
1
Fernsehwerbung
1
Internet marketing
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Social Web
1
Social web
1
Television advertising
1
Website
1
Werbung
1
advertising
1
branded entertainment
1
social media
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Schweidel, David A.
Blankson, Charles
1
Chen, Huan
1
Chen, Xinlei
1
Clayton, Michael
1
Coffie, Stanley
1
Consolación-Segura, Carolina
1
Danbury, Annie
1
Desai, Preyas S.
1
Foutz, Natasha Zhang
1
Gendel-Guterman, Hanna
1
Hartmann, Wesley R.
1
Heo, Jun
1
Hill, Shawndra
1
Huertas-García, Rubén
1
Kalafatis, Stavros P.
1
Klapper, Daniel
1
Labrecque, Lauren I.
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Lengler, Jorge
1
Levy, Shalom
1
Liu, Jia
1
Mehta, Nitin
1
Mogaji, Emmanuel
1
Narasimhan, Om
1
Pillai, Sreejesh S.
1
Romero, Marisabel
1
Roswinanto, Widyarso
1
Scott, Shawn P.
1
Sharma, Nazuk
1
Sheinin, Daniel
1
Shin, Woochoel
1
Staelin, Richard
1
Strutton, David
1
Tanner, Robin J.
1
Tsogas, Markos H.
1
Vashisht, Devika
1
Zoghaib, Alice
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->