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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Social media"
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Advertising
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Brand image
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
69
International journal of advertising : the review of marketing communications
27
Journal of retailing and consumer services
27
The journal of brand management : an international journal
25
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Psychology & marketing
9
Business horizons
8
European journal of marketing : EJM
8
Journal of historical research in marketing
8
Tourism management : research, policies, practice
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of fashion marketing and management
6
Qualitative market research : an international journal
6
European journal of marketing
5
International journal of sports marketing & sponsorship
5
International marketing review
5
Journal of global marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Springer eBook Collection
5
The journal of consumer marketing
5
Corporate reputation review : an international journal
4
Global business review
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
40
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
4
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
5
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
6
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
7
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
8
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
10
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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