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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Allenby, Greg M."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
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Allenby, Greg M.
Chintagunta, Pradeep K.
9
Hauser, John R.
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Iyengar, Radha
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Foundations and trends in marketing : FTMKT
1
Journal of marketing research
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
2
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
Saved in:
3
Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
Saved in:
4
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
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