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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Desai, Preyas S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
4
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2
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2
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Desai, Preyas S.
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
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5
Chan, Tat
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4
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4
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Narayan, Vishal
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Danaher, Peter J.
3
Donkers, Bas
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Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
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Gopalakrishnan, Arun
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Iyer, Ganesh
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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All
ECONIS (ZBW)
4
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1
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
Saved in:
2
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
3
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
4
Music downloads and the flip side of digital rights management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
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