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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
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Spieltheorie
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
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Social web
51
Online retailing
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Online-Handel
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Einzelhandel
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Retail trade
45
Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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pricing
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advertising
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105
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English
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Kuksov, Dmitri
9
Srinivasan, Kannan
6
Jain, Sanjay
5
Jerath, Kinshuk
4
Rao, Ram C.
4
Sayedi, Amin
4
Amaldoss, Wilfred
3
Godes, David
3
He, Chuan
3
Ofek, Elie
3
Pazgal, Amit I.
3
Rao, Raghunath Singh
3
Shin, Jiwoong
3
Stock, Axel
3
Villas-Boas, J. Miguel
3
Balachander, Subramanian
2
Berman, Ron
2
Desai, Preyas S.
2
Geylani, Tansev
2
Ghosh, Bikram
2
Joshi, Yogesh V.
2
Katona, Zsolt
2
Li, Krista J.
2
Liu, Yunchuan
2
Lu, Shijie
2
Moorthy, Sridhar
2
Narasimhan, Chakravarthi
2
Purohit, Devavrat
2
Schaefer, Richard
2
Selove, Matthew
2
Soberman, David A.
2
Sárváry, Miklós
2
Vandenbosch, Mark B.
2
Wang, Kangkang
2
Wernerfelt, Birger
2
Zhang, Kaifu
2
Zhu, Yi
2
Zia, Mohammad
2
August, Terrence
1
Balasubramanian, Sridhar
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Games and economic behavior
1,439
Journal of economic theory
798
Journal of economic behavior & organization : JEBO
644
Economics letters
628
European journal of operational research : EJOR
575
International journal of game theory : official journal of the Game Theory Society
507
Journal of mathematical economics
391
International game theory review
389
Games
387
Economic theory : official journal of the Society for the Advancement of Economic Theory
365
Dynamic games and applications : DGA
343
Mathematical social sciences
334
Theory and decision : an international journal for multidisciplinary advances in decision science
274
International journal of production economics
268
Management science : journal of the Institute for Operations Research and the Management Sciences
263
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
240
Social choice and welfare
217
Experimental economics : a journal of the Economic Science Association
209
Operations research letters
198
Public choice
191
The American economic review
185
Journal of behavioral and experimental economics
178
European economic review : EER
172
Theoretical economics : TE ; an open access journal in economic theory
171
International journal of production research
170
Journal of economic psychology : research in economic psychology and behavioral economics
157
Mathematics of operations research
150
Transportation research / E : an international journal
144
Journal of economic dynamics & control
136
The review of economic studies
133
Journal of public economics
126
European journal of political economy
121
International journal of industrial organization
110
Mathematical methods of operations research
108
Omega : the international journal of management science
106
The B.E. journal of theoretical economics
104
Operations research
99
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
96
Journal of economics
89
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ECONIS (ZBW)
105
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81
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
82
Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen
;
Verboven, Frank
;
Dekimpe, Marnik G.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
Saved in:
83
The length of product line in distribution channels
Liu, Yunchuan
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 474-482
Persistent link: https://www.econbiz.de/10003984570
Saved in:
84
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
85
Pricing, frills, and customer ratings
Kuksov, Dmitri
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 925-943
Persistent link: https://www.econbiz.de/10008736164
Saved in:
86
The race for sponsored links : bidding patterns for search advertising
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003967731
Saved in:
87
Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian
;
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Saved in:
88
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
89
Comparative advertising and in-store displays
Shaffer, Greg Eric
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
Saved in:
90
Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
Saved in:
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