//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundengewinnung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Customer acquisition
4
Kundengewinnung
4
Game theory
2
Spieltheorie
2
A/B testing
1
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Film industry
1
Filmwirtschaft
1
Internet marketing
1
Konsumentenverhalten
1
Learning process
1
Lernprozess
1
Mehrebenenanalyse
1
Multi-level analysis
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Preis
1
Price
1
Probability theory
1
Promotional materials
1
Relationship marketing
1
Takeover
1
Theorie
1
Theory
1
USA
1
United States
1
Viral marketing
1
Wahrscheinlichkeitsrechnung
1
Werbemittel
1
Werbewirkung
1
adaptive experiments
1
earning-and-learning
1
explore-exploit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Chintagunta, Pradeep K.
1
Manchanda, Punjeet
1
Nam, Sungjoon
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->