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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Amir, On"
~person:"Gijsbrechts, Els"
~person:"Valente, Thomas W."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Innovation diffusion
5
Innovationsdiffusion
5
New product development
5
Produktentwicklung
5
Consumer behaviour
4
Social network
4
Soziales Netzwerk
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Medical device
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United States
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Duration analysis
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High technology
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Physicians
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Sales
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Verkaufsförderung
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adoption behavior
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contractual services
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free-trial promotions
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high-tech consumer services
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homophily
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learning
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new product adoption
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product diffusion
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promotion effectiveness
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Amir, On
Gijsbrechts, Els
Valente, Thomas W.
Van Den Bulte, Christophe
4
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Xie, Ying
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Ameri, Mina
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Foubert, Bram
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Godes, David
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Ho, Teck-Hua
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Hu, Yansong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
2
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
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