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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Belz, Christian"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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