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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Desai, Preyas S."
~person:"Pauwels, Koen"
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Behavioral economics
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Decision
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Inofec BV
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Desai, Preyas S.
Pauwels, Koen
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Kumar, V.
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Neslin, Scott A.
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Purohit, Devavrat
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MSI reports : working paper series
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
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ECONIS (ZBW)
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1
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
2
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
3
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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