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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Dieleman, Evelien"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
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