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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Esteves, Rosa-Branca"
~subject:"Advertising effects"
~subject:"Germany"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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