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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Fischer, Marc"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Die Betriebswirtschaft : DBW
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Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für marktorientierte Unternehmen (IMU), Universität Mannheim
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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