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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gerstner, Eitan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Dienstleistungsqualität
2
Preismanagement
2
Pricing strategy
2
Service quality
2
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Consumption theory
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Customer service
1
Fast-food industry
1
Gesundheitsrisiko
1
Health risk
1
Konsumtheorie
1
Kundenservice
1
Kundenzufriedenheit
1
Product management
1
Produktmanagement
1
Relationship marketing
1
Schnellgastronomie
1
Theorie
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Theory
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advanced selling
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customer bill of rights
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service failure
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targeted compensation
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Gerstner, Eitan
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
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Pazgal, Amit I.
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Purohit, Devavrat
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Rao, Ram C.
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Roberts, John H.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
1
The journal of business : B
1
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ECONIS (ZBW)
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Customer bill of rights under no-fault service failure : confinement and compensation
Chen, Rachel R.
;
Gerstner, Eitan
;
Yang, Yinghui
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009511623
Saved in:
2
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
3
Should captive sardines be compensated? : serving customers in a confined zone
Chen, Rachel R.
;
Gerstner, Eitan
;
Yang, Yinghui
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 599-608
Persistent link: https://www.econbiz.de/10003868077
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