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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gopalakrishnan, Arun"
~person:"Sun, Baohong"
~subject:"customer tier programs"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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