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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gordon, Brett R."
~subject:"Consumer behaviour"
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Consumer behaviour
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Gordon, Brett R.
Chintagunta, Pradeep K.
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Hauser, John R.
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Iyengar, Radha
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
2
Marketing science
1
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ECONIS (ZBW)
3
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
2
A dynamic model of rational addiction : evaluating cigarette Taxes
Gordon, Brett R.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011291340
Saved in:
3
A dynamic model of consumer replacement cycles in the PC processor industry
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 846-867
Persistent link: https://www.econbiz.de/10003899995
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