//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Harbaugh, Rick"
~subject:"Advertising effects"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Germany
Advertising
1
Communication
1
Comparative advertising
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
Kommunikation
1
Konsumentenverhalten
1
Selling
1
Vergleichende Werbung
1
Verkauf
1
Werbewirkung
1
Werbung
1
cheap talk
1
comparative advertising
1
negative advertising
1
pandering
1
privacy
1
sales talk
1
targeting
1
unique selling point
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Harbaugh, Rick
Tucker, Catherine
3
Fossen, Beth L.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Teixeira, Thales
2
Akella, Ram
1
Aral, Sinan
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Brynjolfsson, Erik
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Cheng, Zhang
1
Chiou, Lesley
1
Chung, Doug J.
1
Danaher, Peter J.
1
De, Anwesha
1
Desai, Preyas S.
1
Du, Shaoyin
1
Eisenbeiß, Maik
1
Esteves, Rosa-Branca
1
Flores, Aaron
1
Geylani, Tansev
1
Godes, David
1
Gopinath, Shyam
1
Gordon, Brett R.
1
Hauser, John R.
1
Holtan, Marius
1
Hu, Yu Jeffrey
1
Huang, Shan
1
Kaliouby, Rana el
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Krishnamurthi, Lakshman
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->