//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Hiemeyer, Wolf-Dieter"
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Kundengewinnung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Allocation
Kundengewinnung
Allokation
1
B-to-B-Marketing
1
Business-to-business marketing
1
Customer value
1
Kundenwert
1
Marketing management
1
Marketingmanagement
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hiemeyer, Wolf-Dieter
Kumar, V.
Chintagunta, Pradeep K.
1
Luo, Anita
1
Sriram, S.
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
BestMasters
2
Journal of marketing
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->