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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Jati, Handaru"
~person:"Liberali, Guilherme"
~subject:"Mediennutzung"
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Mediennutzung
Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Website
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Großbritannien
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United Kingdom
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banner advertising
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behavioral targeting
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cognitive styles
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context matching
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dynamic programming
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Jati, Handaru
Liberali, Guilherme
Braun, Michael
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Varian, Hal R.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
2
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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