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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Kind, Hans Jarle"
~person:"Reijmersdal, Eva A. van"
~subject:"Television advertising"
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Kind, Hans Jarle
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
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De, Anwesha
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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Memorandum / Department of Economics, University of Oslo
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The journal of media economics
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Discussion paper / Centre for Economic Policy Research
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International journal of industrial organization
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Psychology & marketing
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
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