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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Neslin, Scott A."
~subject:"Distribution channel"
~subject:"Online-Marketing"
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Neslin, Scott A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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MSI reports : working paper series
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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