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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Rutz, Oliver J."
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Rutz, Oliver J.
Tucker, Catherine
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Hauser, John R.
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Liberali, Guilherme
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
2
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
3
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
Saved in:
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