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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Srinivasan, Kannan"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Social Web"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Artificial intelligence in marketing
1
Boston University Questrom School of Business Research Paper
1
Johnson School Research Paper Series
1
Journal of marketing research
1
The power of one : gaining business value from personalization technologies
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Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
2
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
Saved in:
3
A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao
;
Singh, Param Vir
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
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