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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Handelsmarke"
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Search: subject:"Brand"
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Handelsmarke
Brand
38
Markenartikel
38
Brand management
34
Markenführung
34
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
20
Markenimage
20
Advertising effects
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USA
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United States
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Werbewirkung
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Theorie
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Theory
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Internet marketing
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Online-Marketing
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Bayes-Statistik
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Bayesian inference
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Game theory
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Spieltheorie
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Experiment
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Product quality
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Store brand
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Einzelhandel
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Social web
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advertising
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game theory
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Dhar, Tirtha
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Dubé, Jean-Pierre
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John, George
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Narasimhan, Chakravarthi
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Nasser, Sherif
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
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1
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
2
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
3
Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 22-53
Persistent link: https://www.econbiz.de/10011818446
Saved in:
4
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
5
Assessing the external validity of analytical results from national
brand
and store
brand
competition models
Sethuraman, Raj
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
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