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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising"
~subject:"Mobilkommunikation"
~subject:"World"
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Advertising
Mobilkommunikation
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Mobile Marketing
5
Mobile marketing
5
Mobile communications
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
targeting
3
Consumer behaviour
2
Feldforschung
2
Field research
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Konsumentenverhalten
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Mobile Business
2
Mobile business
2
Mobile phone
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Mobiltelefon
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Werbung
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advertising
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field experiment
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mobile
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mobile marketing
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Luo, Xueming
2
Andrews, Michelle
1
Cheng, Zhang
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Fang, Zheng
1
Ghose, Anindya
1
Li, Chenxi
1
Narang, Unnati
1
Rafieian, Omid
1
Shankar, Venkatesh
1
Wang, Xiaoyi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of internet marketing and advertising : IJIMA
9
Handbook of research on mobile marketing management
8
Journal of retailing and consumer services
8
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Business horizons
5
Journal of advertising research
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Psychology & marketing
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Journal of marketing
3
Journal of marketing communications
3
Springer eBook Collection / Business and Economics
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
BestMasters
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
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1
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
2
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
3
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
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