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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Advertising
Fernsehen
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Internet marketing
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Television
3
Television advertising
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Werbewirkung
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advertising
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television
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Wilbur, Kenneth C.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
3
Journal of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of the Academy of Marketing Science
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Arts and the market
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Business history review
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Economic development : journal of the Institute of Economics, Skopje
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Economic inquiry : journal of the Western Economic Association International
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Information economics and policy : IEP
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of health economics
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Journal of marketing
1
Journal of promotion management : JPM
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Journal of public economics
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Journal of the Operational Research Society : OR
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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The review of economic studies
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ECONIS (ZBW)
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Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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